If you're like me, you love to hear the story behind a brand and how a business was formed. One of the many positives of supporting small is knowing youre not only supporting someone's dream and often, family, but youre also making the decision to back what they stand for. For us, that's ethical manufacturing without the mass production and fast trend fashion. Shopping small is often more than the support of a brand name, its a decision to join their community/movement.