Behind the Brand

Sukoo was established in November 2019 by Founder, Louise Brady. Louise began her business journey with the opening of an online children's boutique called Talulah and Belle. After five years of travel and what felt like a lifetime working in the Early Childhood sector, Louise dreamt of launching something that was her own, something that combined all her passions and would allow her the freedom to work from home and have family and the centre. 

The dream was alway to have her own label but it took two years of going back and forth before Louise took the leap of faith and transitioned away from Talulah and Belle, designing her first swimwear collection in 2019.

Louise felt like she was constantly chasing her tail as boutique, trying to keep up with the fast pace of the fashion world, restricted by seasons and sales. With that frustration, she made the commitment to manufacture slowly and promise that her items wouldn't simply 'go out of fashion' but be kept valued by producing high quality items that can be passed on and loved again.

Louise says that new SUKOO is not designed to replace the old but to compliment it and acknowledge that every piece has a story and is just as valuable. #sukooseconds initiative was launched with the hope that people would love and then pass on Sukoo items, giving them new life and continue the story. You can join the SUKOOSECONDS group on facebook here.