Behind the Brand



Sukoo was established in November 2019 by Founder, Louise Brady. Louise began her business journey with the opening of an online children's boutique called Talulah and Belle. After five years of travel and what felt like a lifetime working in the Early Childhood sector, Louise dreamt of launching something that was her own, something that combined all her passions and would allow her more freedom when the time was right to start a family. 

The dream was alway to have her own label but it took two years of going back and forth before Louise took the leap of faith and transitioned away from Talulah and Belle, designing her first swimwear collection in 2019.

Louise felt like she was constantly chasing her tail as boutique, trying to keep up with the fast pace of the fashion world, restricted by seasons and sales. She continued longing for 'full control' when it comes to where items were manufactured, how fast, on what scale and when they were released. She also longed for more transparency within her business and more control over waste produced.  With that frustration, she made the commitment to manufacture slowly and make a commitment to producing  items that  wouldn't simply 'go out of fashion'.  She made decisions to opt for more sustainable packaging and avoid plastic wherever possible. 

Sukoo pieces are designed with quality at the centre and with the hope that they would be worn for many seasons, being passed on between siblings and then onto a friend. 

You can read more about Sukoo's Ethics and Sustainability, as well as read their post about 'transparency' and visit to their manufactures in Indonesia.